The Rouge Project presents a digital marketing coupon ecosystem

as a suite of decentralized applications (ÐApps) on top of the Ethereum blockchain platform

This ecosystem, powered with smart contracts, reduces costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons.

The platform will also permit the emergence of secure marketplaces where publishers could monetize the advertisement of these coupons and customers could exchange or resell their coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm.


A new kind of marketing coupon

on a global, trustless, permissionless and decentralized platform with three types of actors

Brands issue cheaper, easily-trackable and fraud-resistant coupons (no double redemption).

Users acquire coupons with certified terms (no repudiation); plus they are able to transfer or resell them on secondary markets.

Publishers, with no middlemen in the equation, receive a higher share of revenue stream from coupon ads.


The Rouge Token (RGE)

An open-source ERC20 compliant token with a fixed supply

A measure and price discovery mecanism for the usage of the Rouge Network.

RGE tokens are used to lock in smart-contracts publishers' potential advertisement payouts.

Tokens may be burned as a negative incentive against spam and to deter malevolent use of the network.


A marketing real-world application for the Ethereum platform

the future of digital coupon is on the blockchain

The coupon market is waiting for disruption

The growth of digital coupons is phenomenal but built on inefficient solutions

Coupon ads made easy

Smart contracts are enabling coupon ads with no-middlemen

Unique usage coupon

Each coupon is in essence a unique key associated with an issuer and a user

Fraud-resistant/non-falsifiable coupon

Each coupon is cryptographically signed by the issuer

Secure & non-repudiable coupon

Brings an end to “this coupon is not valid anymore”

Coupon spam and fraud prevention

One RGE token is burned for each coupon not redeemed

Automatic coupon ads bidding system

Coupon can be advertised automatically and securely with smart contracts

CPA or CPR payout

Ads publisher payout only if the coupon is acquired (CPA) or redeemed (CPR)

Secondary market

Users are able to exchange or redeem the coupon they do not wish to use them personally.

Naira d'Arcollières


Christophe Le Bars

Chief Architect

Valentin D. Guillois

Development Lead

Stéphanie Boisset

Web design


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