Know your customer, know your coupons: Rouge

The Rouge Network is a protocol and a platform

as a suite of smart contracts using a specific token — the Rouge token — on the Ethereum blockchain.

The Rouge Project is building an open-source platform to reduce costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm.

Rouge coupons are the future of digital marketing: trackable, verifiable, monitizeable by customers or publishers, secure and frictionless. The Rouge platform will foster an ecosystem of decentralized applications (ÐApps) opening new possibilities for coupons.


A new kind of marketing coupon

on a global, trustless, permissionless and decentralized platform with three types of actors

Brands issue less expensive, easily-trackable and fraud-resistant coupons (no double redemption).

Users acquire verifiable coupons with certified terms (no repudiation); plus they are able to transfer or resell them on secondary markets.

Publishers monetize campaigns and coupon advertisements with no middlemen, receiving higher ad revenue from coupon ads and drives.


The Rouge Token (RGE)

An open-source ERC20 compliant token with a fixed supply

A price discovery mechanism for the usage of the Rouge Network.

Using smart-contracts, RGE tokens lock in publishers' potential advertisement payouts.

Tokens may be burned as a negative incentive against spam and to deter malevolent use of the network.


A real-world marketing application for the Ethereum platform

the future of digital coupons is on the blockchain

The coupon market is waiting for disruption

The growth of digital coupons is phenomenal but built on inefficient solutions

Coupon ads made easy

Smart contracts are enabling coupon ads with no-middlemen

Unique usage coupon

Each coupon is in essence a unique key associated with an issuer and a user

Fraud-resistant/non-falsifiable coupon

Each coupon is cryptographically signed by the issuer

Secure & non-repudiable coupon

Brings an end to “this coupon is not valid anymore”

Coupon spam and fraud prevention

One RGE token is burned for each coupon not redeemed

Automated coupon ad bidding system

Coupons can be advertised automatically and securely with smart contracts

CPA or CPR payout

Ad publishers receive payout only if the coupon is acquired (CPA) or redeemed (CPR)

Secondary market

Users are able to exchange coupons they do not wish to use personally

Naira d'Arcollières


Christophe Le Bars

Chief Architect

Valentin D. Guillois

Development Lead

Stéphanie Boisset

Web design

Juliette Mage

Project Manager

Dave Barton


Strategic Partners

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